The Marketing Blog You Didn’t Know You Needed (Until Now)

Hi Friend,

If you’ve landed here, welcome! You’ve just stepped into That Marketing Gal. A space where I share everything when it comes to marketing.

SO, WHO AM I?

I’m Kianna! And while I’m not Dan Humphrey from Gossip Girl (though, let’s be real, who wouldn’t want that kind of mysterious intrigue?), I get it—you're probably wondering how I got here. Well, let me give you the scoop!

My journey into marketing wasn’t exactly a straight shot. In fact, it was a complete 360. You see, I started out studying dentistry—yep, you read that right. The plan was always to be in the healthcare field, helping people one smile at a time. But life had other plans. Somewhere along the way, I realized that my true passion wasn’t in the dental chair but in the creativity and strategy of marketing. So, I made the leap.

At first, it was a little like being thrown into the deep end. I had no formal marketing background, but I found myself in situations where people saw something in me. They believed in my potential and trusted me to take on projects that pushed me out of my comfort zone. I started working on everything—from social media strategies to email campaigns to website designs—learning as I went and always stepping up to the challenge.

After a few years of hard work, I now find myself back in school, diving into digital audiences to better understand the modern, ever-evolving landscape of marketing. It’s been an exciting ride, and I’m grateful for every lesson—both the wins and the failures—that have helped me grow along the way.

HERE’S THE THING

I won't pretend to have marketing all figured out – nobody does. This field evolves faster than we can blink, keeping even seasoned pros on their toes. What I can offer is a growing collection of real-world experiences that have taught me the difference between what looks good on paper and what actually drives results.

Through trial and error, I've learned that great marketing isn't about chasing every TikTok trend or obsessing over algorithm changes. It's about something more fundamental: creating genuine connections, telling compelling stories, and truly understanding the people you're trying to reach.

I'm here to share my journey, lessons learned (sometimes the hard way), and insights gained along the path. Let's explore, learn, and grow together.

Your Marketing Gal,
Kianna