Typography Tips to Elevate Your Marketing
Hi Friend,
When it comes to marketing, typography is more than just picking a pretty font, it’s about readability, branding, and making an impact. The wrong choices can make your content hard to read, unprofessional, or even drive customers away. Let’s break down the biggest typography mistakes and how to fix them.
Using Too Many Fonts
Mixing multiple fonts can make your design look messy and unprofessional. Stick to 2-3 complementary fonts to keep your branding consistent.
Fix: Use a clear hierarchy. One font for headlines, another for body text, and an optional accent font for emphasis.
Bad Font Pairing
Not all fonts play well together. Pairing a bold, futuristic font with a delicate script? That’s a branding disaster.
Fix: Stick with classic combinations. Serif + sans serif is always a safe bet. Tools like Google Fonts even suggest font pairings!
Poor Readability
Ever struggled to read light gray text on a white background? Your audience has too. Low contrast and tiny fonts create a bad user experience.
Fix: Use high contrast (dark text on light backgrounds or vice versa) and keep body text at 16px or larger for easy reading.
Overusing Bold & Caps
If EVERYTHING IS BOLD AND IN CAPS, NOTHING STANDS OUT. Overuse of emphasis techniques makes your content overwhelming.
Fix: Use bold and caps sparingly. Reserve them for headlines or key points. Let white space do the work.
Ignoring Mobile Responsiveness
Typography that looks great on a desktop might be unreadable on mobile. Small fonts, tight spacing, and excessive line length make it hard to skim content.
Fix: Make sure your typography is mobile-friendly by testing across devices. Use short paragraphs, proper line spacing, and break up text with headings.
The Bottom Line
Good typography isn’t just for aesthetics, it helps with brand identity, user experience, and conversions. Keep it clean, readable, and consistent to make your marketing work harder for you.
Need help with your brand’s typography and marketing strategy? Let’s chat!
Your Marketing Gal,
Kianna
