3 Steps to Creating a Brand You Love
So, you’re starting a business (or maybe giving your brand a much-needed refresh), and you want it to feel just right. You want a brand that excites you, attracts your dream customers, and makes you proud every time you see it. Your brand is more than just a logo or color palette. It’s the experience, the vibe, the story. And if you’re going to pour your time, energy, and passion into this, why not build a brand you truly love?
Here’s how to do it in three simple steps.
No. 1 - Get Clear on Your Brand’s Core
Before you start picking fonts or designing a logo, take a step back and ask yourself:
Why does this brand exist? (Beyond just making money, what’s the deeper reason?)
Who is it for? (Your dream customer, what do they care about? What problems are you solving for them?)
What makes it different? (What sets you apart from the competition?)
Your brand’s core is like it’s heartbeat, it keeps everything running with purpose. If you skip this step, you risk building a brand that looks nice but doesn’t connect with people. And connection is everything.
No. 2 - Build a visual Identity That Feels Right
Now that you know your brand’s purpose, let’s make it look the part. our visual identity includes:
Logo (Simple, memorable, and reflective of your brand’s personality)
Colors (Choose a palette that evokes the right emotions. Is it bright and bold? Soft and sophisticated?)
Typography (Fonts that match your vibe. Playful, modern, elegant?)
Imagery (Photos, patterns, and design elements that bring it all together)
The key here? Make sure your visuals align with your brand’s voice. If you’re a high-end luxury brand but using cartoonish fonts and neon colors, it’s going to feel off. And if it feels off to you, it’ll feel off to your audience too.
No. 3 - Show Up & Stay Consistent
A brand isn’t just what you say, it’s what you do. Your brand lives in:
How you communicate (Your website, social media, emails, packaging)
The experience you create (From customer service to product design)
The way you make people feel (Fun? Trustworthy? Inspiring?)
The most successful brands aren’t built overnight, they’re built through consistent messaging, visuals, and actions. So once you’ve nailed down your brand, stick with it. Show up in a way that feels authentic to you and valuable to your audience.
Bonus Tip: If It Doesn’t Feel Right, Tweak It
A brand isn’t set in stone. If something doesn’t feel aligned, adjust it! Branding is a process, and the best brands evolve over time. At the end of the day, you should love your brand. Because when you love it, others will too.
Ready to create (or refresh) a brand you’re obsessed with? Start with these steps, and you’ll be on your way to building something truly special.
Your Marketing Gal,
Kianna
